Revolutionising Motherhood
The modern guide to thriving in motherhood
Our mission is to provide real stories, supportive resources, and expert advice to empower every mama on her unique journey.
Why Bored Mama
So, why call it Bored Mama? It might sound funny, especially since motherhood is anything but boring. It’s constant, full of love and challenges, but somehow, in all the tasks, it’s easy to feel like we lose a piece of ourselves. I wanted a name that hints at that need for “something more”—a creative outlet, a little space to call our own to expand our knowledge and share our experiences.
And yes, you may have noticed our unique logo—my photo with an Ape (it's a Bored Ape) in the background. It’s a nod to the rapidly evolving world of technology and its potential to change how we connect and support one another. Like many modern mothers, I believe technology can be a force for good, helping us stay informed, empowered, and connected in ways we never could before. So, with a touch of tech inspiration, I launched this platform as a modern guide to support, uplift, and inspire every mother, no matter where she is on her journey.
Welcome to our community.
Our Bored Ape's journey
It was May 2021, deep in the pandemic, we spent hours on Clubhouse, an audio app, connecting through audio rooms and diving into the latest trends in technology, specifically Web3.
Non-fungible tokens (NFTs, which are digital assets living on a blockchain) were the hot topic, and Bored Ape Yacht Club in particular were the talk of the town. These unique digital assets and in this case digital apes were selling on the Ethereum blockchain, capturing the imaginations of artists and collectors alike.
We’d missed the initial sale of the Bored Ape collection, but were intrigued, so we turned to the Clubhouse community. To our surprise, one generous artist agreed to sell us a digital Bored Ape, and our journey into NFT ownership and Web3 began.
Since then, our Ape has been safely stashed in our digital wallet—until now.
We're thrilled to finally bring it to life as a symbol of creativity and innovation on this platform, embodying our belief in technology's potential to empower and connect mothers everywhere.